It is not an unknown fact that our heritage is so full of herbal medicines, aromatic therapies and nourishing resipes for flawless beauty. Over time, these have been replaced with chemicals and toxins that take away the real essence of beauty products. Our team spoke to Barshani Gokhale, Founder of the startup Navami who is determined to go back to the older times of such indulgence and hand us products that are crafted out of science and passion.
SoS: Share with us your business idea and why you chose this specific business to be an entrepreneur.
Barshani: NAVAMI takes you back to your grandmother’s beauty secrets. My goal was to create products for beauty care, hair care and skin care which were simple, effective and supported sustainable living. And deeply connected to Indian traditions.
SoS: What kind of products do you offer to your clients and list out the key milestones of your business?
Barshani: We are creating products like Hair Oil, Body Oil, Anti-aging oil, Oil Cleansers, Body Polish, Face Pack and a tiny range for Children. These products are made with pure oils, herb extracts, essential oil and many natural ingredients. We do not add any preservatives. And are very particular to use only glass bottles to store and retail our products.
The base of all our products is to support gentle care – to our body and our Earth.
- We started with 4 products a year and half back. Today, by popular demand our products kitty has gone up to 11.
- India Today, the well-known magazine featured us.
- The growing number of repeat customers.
SoS: What makes your business unique and how do you define your marketing strategies?
Barshani: Our products take us back to childhood. It’s like going back to our roots. And they are highly effective, as we use purest ingredients and time tested recipes. So far, we have used social media and direct marketing via exhibitions.
SoS: What financial plans have you thought of to grow or expand your business?
Barshani: We are at present at a cross road. We are looking for likeminded, well connected collaborator to take this idea forward in terms of market and revenue.
SoS: What are the plans for your business in the coming future?
Barshani: We will work harder
- Create more products
- Organised production.
- Upgrade our packaging
- Aggressive multiple media marketing
SoS: What have been your challenges and the obstacles continuously in your entrepreneurial journey?
Barshani: I am blessed. The growth of NAVAMI is my dream. The challenge for me, is to find the right motivation and collaborator to take it ahead.
SoS: What have been the key ingredients that made your entrepreneurial dream a success?
Barshani: Passion, faith in our products and my years of training as a MBBS doctor to understand our skin, hair and beauty requirements from scientific point of view.
SoS: What is biggest source of inspiration that keeps you walking through the entrepreneurial journey?
Barshani: To create a company, that will make the youth of the country turn to beauty products that are gentle yet effective and support sustainable lifestyle. Our inspiration is the steady growth of our customers, who are strong, kind, mindful and appreciate our products and its philosophy of going back to our roots.
SoS: What would you want to convey to the budding entrepreneurs?
Barshani: I am a budding entrepreneur myself. I wish, I had an advice to offer. I just know, if you love your work and have faith in your capabilities, with an almost clear vision of your company, then here is nothing you cannot achieve.
— Team SoS