The attempt to achieve success, fulfill dreams and stand out from the rest has taken a toll on fast food companies have been in the headlines for the wrong reasons. Health issues caused by the excessive consumption of fast food, the most common being obesity, has been of great concern in the recent times. To deal with this, we need to have a healthy option to which we can shift, in order to stop depending on such food which is harmful for us. Hygiene is another aspect which we should look into, while deciding which place to eat from. Fingerlix is a brand, launched in 2016 which offers a wide range of healthy food for the customers with two choices: ‘Ready-to-Cook’ and 'Ready-to-Eat’. These foods can be easily customized as per one’s choice, and includes their 'choicest ingredients’. They provide batters such as multi-grain idli dosa batter, idli dosa uttapam batter, and ready to eat foods like upma, whole wheat lachha paratha, amchoori aloo paratha puran poli and many others. To make it
easily available to the customers, their products are made available at supermarkets like Reliance Fresh, Hypercity, Big Bazaar, DMart, Metro and as well as kirana stores. Their products can also be ordered from mobile apps like Big Basket and Grofers. Fingerlix is the has been launched by four foodies, Shripad Nadkarni, Shrikrishna Bharambe,
Varun Khanna and Abhijit Berde. Shripad, an alumnus of IIM Bangalore has been associated with companies such as Johnson &
Johnson, Coca-Cola India and South-West Asia in key leadership positions. Shrikishna, also an alumnus of IIM Bangalore has earlier been associated with Johnson & Johnson and MarketGate Consulting. Abhijit Berde, a chef, has been in the food and beverage industry for the past 16 years and has diverse experience in deluxe hotels, restaurants and airlines. The start-up has been able to attract recognized investors like Accel Partners and Zephyr Peacock. The funds generated from these investments will be used for accelerating the growth
strategy of the business and expand to more more regions. It has been well received in areas like Mumbai and Pune, and it is working to receive a similar response as it expands into the newer geographies of Bengaluru, Hyderabad, Chennai and Delhi. The company focuses to
expand into the top ten Indian cities and international markets in the long term. Isn’t it better to drop the bad eating habits and switch to healthy ones? Well, Fingerlix will help you do so. As per research, being health conscious is a rising trend in India. So, why not be healthy and trendy at the same time?

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