Bangalore 7th February, 2016
Urban Factory (UF) today launched its exclusive women collections at the Bangalore Fashion Week for the first time in India, with the models showcasing the clothing line on the runway. UF created a meaningful fashion that will enhance every Indian woman’s lifestyle. UF showcased an avid range of unique designs, soft fabrics, elegant styles, vibrant colors, sleek cut works and patterns to suit every Indian woman’s style. The launch collection is exclusively available at www.allmydibs.com e-commerce platform for people to buy them.
The collection of 30 garments was themed according to the season and each theme was well projected by the models on the ramp. The founder and designer, Madhuri was the show stopper for the night in her exclusively self designed outfit. The collection was divided into four colorful themes to give a matchless touch reflecting the uniqueness of cuts, fabrics, work, patterns, and more to enhance every Indian woman’s wardrobe with style and attitude. The four themes included –
- Indigo Blue – Encompasses different tones of blue in the garments with straight line cuts and geometrical prints, whilst being comfortably and fashionable
- Nature Sage – Brings out the natural colors that stand outstanding with leather details giving an exotic look
- Mosaic Tiles – Played around with Mosaic prints with lace details for more feminine and sophisticated look
- Belle de Jour – Provides for a more festive occasion through Romantic-era inspired flairs and tones
Madhuri Lakkapragada, Founder, Urban Factory on the occasion of the product launch said, “Urban Factory caters to both professional and casual fashion so you can still feel comfortable and outstanding at the same time. You can find yourself wearing UF designs at work, conferences, or even at a simple dinner with friends and family. Moreover, the design team also creates elusive garments which, we are certain, could assist our customers to further enhance their personal styles through different combination of fabrics. Our assistant designer, Pooja Singh carefully crafted the design overview to suit the ramp models.”
Since UF launch in August 2015 it has maintained a steady growth and has developed a strong image in the fashion industry that provides appealing, elegant and stylish western clothing for women. Rajender Nagulapalle, Director Technology, Urban Factory said, “UF is also a technology driven global platform that provides opportunities for aspiring modern fashion designers, boutique owners and young talented fashionista’s across the globe to use their creative skills and create their own brand name thus giving them an opportunity to become entrepreneurs.”
Urban Factory collections will soon be available at leading multi-branded stores across metro cities and various ecommerce platforms along with stand alone stores coming up in Bangalore and Hyderabad to start with. The launch saw eminent personalities and high-end models walk the ramp for Urban Factory wearing its exclusive theme based stylish collections at the fashion week.
About Urban Factory:
Urban Factory (UF) is a fashion start-up that brings competitive trend western fashion to India. UF believes in Radical transparency. UF creates meaningful fashion for the urban Indian woman that enhances their lifestyle. Since its launch in August 2015 UF has maintained a steady growth, has developed a strong image in the fashion industry that provides appealing, elegant and stylish western clothing for women. UF brings to the plate an avid range of unique designs, soft fabrics, elegant styles, vibrant colors, sleek cut works and patterns to suit every woman in India.
More details here – www.urbanfactory.in
For Further details contact:
Maheswara Rao G/ 9912997000 / 8884997000 / firstname.lastname@example.org