New Delhi, August 29, 2016
India Islamic Center, New Delhi witnessed the launch of Jewellery 18 (An online market place for imitation and handmade jewelry). Jewellery 18 is a unit of Formula 69 Tech Solutions Pvt. Ltd. which focuses on women empowerment by giving extra benefits to female jewelry manufacturers from rural background or from lower financial background.
The Event was graced by the Chief Guest Mr. Ashwani Kumar (Prithviwasi), (Founder and Principal, Delhi Collage Of Art) and Special Guests Ms. Jaswinder Grewal (Life Coach & Motivational Speaker), Ms. Ila Rawat (Producer, film maker, Entrepreneur), Ms. Preeti Ghai (Fashion Designer), Ms. Geeta Singh (PR Professioanl & Entrepreneur) and Ms. Anshi Sharma (Entrepreneur and Bollywood Personality).
The event was also held to bring out the face of Jewellery 18 popularly known as Miss. Jewellery 18. Ms. Mansi Sharma was bestowed with the coveted title of Miss. Jewellery 18. She was given the crown by renowned designer Mrs. Preeti Ghai who was also the official sponsor of the dress for Miss. Jewellery 18.
The event was supported by few designers, startups and was also promoted by a lot of media partners. Rent It Bae, a brand which is being run by Aanchal Saini, was the official sponsor of the wardrobe for the models who displayed a splendid ramp walk amidst all the glitz and glamour. Other sponsors included Hema Thakur Makeovers, Dentaris, Gaukranti, Conect n care, Utopeen, Registerationwala.com and Broomberg. The official media partners were renowned publications from digital media. They included Social Tahelka, NPR, The Viral Vent, Journal Branding and Miss Dhinchak.
Alongwith the launch of the brand and announcement of Miss. Jewellery 18 the audience also witnessed ramp walk by the models and an exemplary musical performance by the music band Aaroh.
Outcome of the launch event
With the launch of Jewellery 18 in the e-commerce sector a variety of jewelry products for the customers will be available. It will also provide better opportunities for small scale manufacturers. Jewellery 18 is also encouraging handmade jewelry at global level through online platform.
About the parent company
Formula 69 is a digital agency based out at Delhi and founded by Varun Garg and Ashutosh Gaur, also owns another unit www.socialtahelka.com (An e-magazine), which is running successfully and has its own brand image in the digital world.