Name: Sonya Banerjee
Company name: UMAMI Strategic Advisory & Advocacy Services
Company URL: under construction
Designation: Founder & Director
On this Women’s Day, how is being a woman entrepreneur relevant more than ever?
As exhilarating as entrepreneurship is, with it comes sense of accountability and responsibility that every woman is inherently equipped with. Natural as it may be for a woman seeking an avenue to express herself, entrepreneurship is indeed celebrating every day as one’s own day.
How did your journey as an entrepreneur start? Do tell in brief about your company.
Having decided to repurpose my professional experience towards creating social impact, I identified my social calling in education. My non-profit organization, UMAMI, is primarily involved in bringing in a behavioral change in the society through imparting value education and life skills as part of primary education.
What challenges have you faced in this journey?
Accessing applied research, identifying the right people for one’s team and funding are the key challenges.
To whom will you give credit for your success?
I have just about started on the journey. Though, my parents’ support in identifying my strengths and opportunities has been unparalleled.
What do you think are your strengths?
Passion, grit and belief.
What is your support system and source of inspiration?
I work in a collaborative environment, choosing who I wish to work with. That sure is a sense of comfort. I am constantly inspired by the vast canvass of opportunities in creating smart social impact.
If you were to mentor or guide women-led startups, what would your top three suggestions be?
Find your strengths, fine tune it, plan every detail of your roadmap and execute it.
This will give you the confidence you need to represent and differentiate yourself in the marketplace and to the investors.
How do you measure success? Is it different for men and women?
As long as one has a clear numerical goal, one knows the metrics to measure it.
Would you like to share a funny or memorable anecdote that was due to gender bias or happened because you were a woman?
Leading and handling several national marketing and sales teams has resulted in some amusing moments. One such recurring incident is to have to go to the only washroom, meant for ‘gents’, during field trips. There is no such area for women, because they aren’t’ expected to be on field trips in such small places.
We wish Sonya Banerjee all the best in her efforts to create social impact through UMAMI.