A assorted collection of pearls of wisdom from different genres.

VC money — potion or poison?

June 28, 2016 Editor StarsofStartups 0

VC Money can be potion or poison depending on how you treat it By Ashok Subramanian When you actually sit and crunch numbers for your startup, you find that there is always that gap between what you need and what you have. This is what is the basis of ‘funding’. […]

Is the early entrepreneur a freelancer?

June 21, 2016 Editor StarsofStartups 0

By Ashok Subramanian Are you a freelancer?  If so, are you an entrepreneur? If you Google, you will find some articles, and some I have referred. But what is important, is that both do what they want. The idea is to show that freelancing is also entrepreneurship in a particular way. Now, […]

Startups, Know your Customer, Consumer and Client

June 13, 2016 Editor StarsofStartups 0

 By Ashok Subramanian All begin with C. All sound similar — customer, consumer and client.  Most people use these interchangeably.  But these are distinct, and a clear understanding will help not only the usage, but also identifying the roles better. Consumer A consumer is normally a person who ‘consumes’ your service. […]

Validity of Quotations

June 7, 2016 admin 0

How many of us offer something to our clients – especially in B2B sales, and then the client puts in on hold.  Then comes a situation where the client re-invokes the proposal and says ‘hey, can we look at this again’.  And your last proposal – stands.  Can you dare […]

Never let funding stop you from chasing dreams

May 24, 2016 Editor StarsofStartups 0

By Ashok Subramanian As an entrepreneur, I have heard my fellow founders cautioning others to get ‘cash flow’ fixed before starting to build on the business. Now cash flow is either dependent on funding or revenue generation. The core effort to get either funding or revenue has to be executed […]

Industry 4.0 — It is about being connected

May 20, 2016 Editor StarsofStartups 0

By Ashok Subramanian Industry 4.0 is characterized by nine advances in technology — as a Boston Consulting Paper indicates. They are Big Data and Analytics, Robotics, Simulation, Horizontal and Vertical Systems Integration, Industrial Integration of Things, Cyber security, Additive Manufacturing, Augmented Reality and Cloud.   These technology advances summarily advance production […]

Founder is the first employee

May 13, 2016 Editor StarsofStartups 0

By Ashok Subramanian After Flipkart’s success, the entire country has seen proliferation of startups. Each city has a startup group, and both the winners and the wannabes participate with enthusiasm. The startup club talks about few things — ‘funding and co-founding’.  A key factor that is often less highlighted, but […]

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