A assorted collection of pearls of wisdom from different genres.

Competitive Analysis for Startups

October 30, 2017 Poornima Laxmeshwar 0

Competitive Analysis is term widely used in today’s business world. It might be either for a blog or for a product or service or for the startup itself. In simple words, competitive analysis can be defined as testing waters before taking the final plunge. Competitive Analysis is a critical part […]

Ecommerce Giant Flipkart To Relaunch Its Loyalty Programme

October 18, 2017 Poornima Laxmeshwar 0

In its effort to rebuild its own ecommerce ecosystem, India’s ecommerce behemoth Flipkart is reportedly considering to relaunch its loyalty programme ‘Flipkart First’ to take on Amazon Prime. The online retailer has held talks with online travel and event-booking portals MakeMyTrip and BookMyShow and cab aggregator Ola to provide its consumers more value-added services through Flipkart […]

Factors to consider while naming your company

October 17, 2017 Poornima Laxmeshwar 0

The name gives a unique identity to the person or company which we are naming. To the person, one’s own name is the sweetest word one would like to hear. Similarly creating an identity for your company itself will embark you on a journey to select one engulfing you with […]

How to make an optimal use of email marketing campaign?

October 10, 2017 Poornima Laxmeshwar 0

Selling has evolved with internet times increasing the number of ways to sell products and services. In short, it has enhanced the approach to wide audience and to try hands in making them their customers. Email Marketing is considered to be marketing avenue with highest ROI(Return-On-Investment). According to the surveys […]

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