Columns – Opinions and Insights

Tune and calibrate your organisational velocity

October 10, 2016 Poornima Laxmeshwar 0

Organizational velocity – some people call it a pace of growth. We can take this in multiple contexts, but this one take is of ‘showing growth’ from investor’s perspective. Except for one start-up, I have always seen a traditional hockey stick, means, once they are funded, they seem to grow […]

Remember, beyond a point, it’s all numbers!

October 7, 2016 Poornima Laxmeshwar 0

We all know that most of the startup founders run their business in their heads.  They flip, chew, change and chop, as they wish in terms of strategy, numbers, decision and action.  This makes decision making more nimble and agile.  Instant decision making, more driven by instinct and emotions, works […]

Designing Timebound Profitability in Ecommerce business

October 2, 2016 admin 0

We have seen it all in India. Ecommerce business essentially means getting a consumer with a smartphone to buy stuff online. As this market is nascent, most ecommerce companies rush to make people ( who would otherwise buy offline) to buy online through discounting. The ability of the consumer to […]

Market Research First, Then the Campaigns

September 28, 2016 admin 0

In an earlier column, we had talked about social media can be a powerful tool for primary research and how an enterprise need to listen to social media analytics. However, if you are running a social media campaign, it is important to do some deep dive before the campaign itself. […]

The Cauvery Challenge – Birth of the Cauvery Startups

September 13, 2016 admin 0

This could be the meeting point of two waves – the burden of destruction and the boon of ‘starting up’.  The recent incidents of the Cauvery water indicate the need for a whole bunch of solutions that are ‘value based’ and ‘sustainable’. There are many problems to solve – ‘aforestation […]

Change is the new constant, even for a startup

September 3, 2016 admin 0

We are a startup.  Our vision is lofty, and we are pursuing our journey with a zeal to create a ‘dent in the universe’.  In the process, we build and build, we burn cash, time and energy as fuel to move the startup forward. What we realize is that, the […]

Social media as a marketing tool

July 27, 2016 Editor StarsofStartups 0

Social media helps in providing value to customers and effectively managing relationships to benefit a company and its stakeholders By Surekha Pendse For business, social media has become omnipresent as the consumers are ever present on various social media platforms and it is an easier way to connect with them. Technology […]

Startup versus Entrepreneurship – a debate

July 22, 2016 Editor StarsofStartups 0

By Shridhar Bhagwat For many a discerning people, both the terms startups and entrepreneurs are confusing and according to most, there is no difference between them. However, there is subtle difference that only the knowledgeable can make out. Startups could be anything new, small, innovative — today’s buzz world — […]

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