Columns – Opinions and Insights

Why Are Start-Ups Failing In Acquiring Customers?

November 24, 2017 Poornima Laxmeshwar 0

This owner of a garage startup has topped Forbes richest man’s list this year for no umpteen reason. He could do it because he knew how to smash-up those tricky startup challenge of customer acquisition and grow manifold within years. And wonder what he believes in when it comes to his […]

Competitive Analysis for Startups

October 30, 2017 Poornima Laxmeshwar 0

Competitive Analysis is term widely used in today’s business world. It might be either for a blog or for a product or service or for the startup itself. In simple words, competitive analysis can be defined as testing waters before taking the final plunge. Competitive Analysis is a critical part […]

Ecommerce Giant Flipkart To Relaunch Its Loyalty Programme

October 18, 2017 Poornima Laxmeshwar 0

In its effort to rebuild its own ecommerce ecosystem, India’s ecommerce behemoth Flipkart is reportedly considering to relaunch its loyalty programme ‘Flipkart First’ to take on Amazon Prime. The online retailer has held talks with online travel and event-booking portals MakeMyTrip and BookMyShow and cab aggregator Ola to provide its consumers more value-added services through Flipkart […]

Factors to consider while naming your company

October 17, 2017 Poornima Laxmeshwar 0

The name gives a unique identity to the person or company which we are naming. To the person, one’s own name is the sweetest word one would like to hear. Similarly creating an identity for your company itself will embark you on a journey to select one engulfing you with […]

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