Created on 24-09-2016.

Growth hacking: Beyond the bubble

October 15, 2016 Poornima Laxmeshwar 0

Growth Hacking has been a buzzword for a while. But does it apply only to digital businesses? Even for digital businesses, does growth hacking end up with an only digital footprint? The answer is “NO”. Indians start-ups have a very different terrain to conquer than the Silicon Valley Start-ups. Even though […]

Market Research First, Then the Campaigns

September 28, 2016 admin 0

In an earlier column, we had talked about social media can be a powerful tool for primary research and how an enterprise need to listen to social media analytics. However, if you are running a social media campaign, it is important to do some deep dive before the campaign itself. […]

Social media as a marketing tool

July 27, 2016 Editor StarsofStartups 0

Social media helps in providing value to customers and effectively managing relationships to benefit a company and its stakeholders By Surekha Pendse For business, social media has become omnipresent as the consumers are ever present on various social media platforms and it is an easier way to connect with them. Technology […]

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