Created on 24-09-2016.

Can art really be turned into a startup?

December 15, 2016 Poornima Laxmeshwar 0

As it is quoted by Mathiole that “Art speaks where words are unable to explain”. And while the world went on thinking that there is no monetary benefit in art, there are few startups who are bent upon changing this perception. Let us take a quick look at them. Cupick: […]

Creating the Zero Moment of Wow for Your Customers

October 20, 2016 Poornima Laxmeshwar 1

The way a customer gets information about a product or service makes a purchase and becomes a loyal fan has completely changed these days. A few years ago there was a study in how consumers purchased their goods and it went like this: Stimulus to buy: This came from an advertisement, desire […]

Growth hacking: Beyond the bubble

October 15, 2016 Poornima Laxmeshwar 0

Growth Hacking has been a buzzword for a while. But does it apply only to digital businesses? Even for digital businesses, does growth hacking end up with an only digital footprint? The answer is “NO”. Indians start-ups have a very different terrain to conquer than the Silicon Valley Start-ups. Even though […]

Market Research First, Then the Campaigns

September 28, 2016 admin 0

In an earlier column, we had talked about social media can be a powerful tool for primary research and how an enterprise need to listen to social media analytics. However, if you are running a social media campaign, it is important to do some deep dive before the campaign itself. […]

1 2 3
Money | Money | Money