Created on 24-09-2016.
Startups are formed for creating a product, service or an app that will satisfy the need found in the market after a detailed research. Finding the ‘NEED’ is most important. Once the need is realized, finding the way to satisfy the need comes which leads to further research. For example: […]
“Chase the vision, not the money; the money will end up following you.” –Tony Hsieh, Zappos CEO “The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them […]
If you have a startup idea and think it is a great product that will be an instant hit in the market, pull yourself back and hold on. You really have no idea what the customers want. Assuming the success of a startup based on a product idea is a […]
As it is quoted by Mathiole that “Art speaks where words are unable to explain”. And while the world went on thinking that there is no monetary benefit in art, there are few startups who are bent upon changing this perception. Let us take a quick look at them. Cupick: […]
A common idea that plagues the startup company’s founders quite often can be captured in one sentence. ‘If you build it well, they will come’. But after building a prototype, the final product is built on this assumption and the business is launched, they usually get a rude shock. The […]
A good business idea, a solid product, strong presence across all social channels and you start thinking you have the right recipe for start-up success. But, somehow the cash registers haven’t started ringing yet. While there are a lot of things that can go wrong, one common reason why this […]
The way a customer gets information about a product or service makes a purchase and becomes a loyal fan has completely changed these days. A few years ago there was a study in how consumers purchased their goods and it went like this: Stimulus to buy: This came from an advertisement, desire […]