Created on 24-09-2016.

Are traditional marketing strategies obsolete?

December 14, 2017 Poornima Laxmeshwar 0

Whilst online digital methods are a popular way to promote your start-up you shouldn’t neglect to try out some traditional marketing methods too. The old ways can still be extremely successful in bringing in leads and potential sales to your business and really help you get off the ground. In this fast-paced […]

5 crazy things that founders have done to brand their startups

December 10, 2017 Poornima Laxmeshwar 0

True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics. And most certainly don’t realize the full potential for applying relevant branding principles to improve […]

Quick ways to Generate Content Marketing Revenues

June 17, 2017 Poornima Laxmeshwar 0

Marketing is about selling. With the advent of the internet, marketing has moved from advertisements in radio and television to laptops and mobile phones. Content marketing has taken advertising a step further wherein it gives you a number of potential customers who have visited your site and a total number […]

Essential factors for any online shopping business

January 19, 2017 Poornima Laxmeshwar 3

Till last decade shopping meant going out to various shops searching for the required product/items. It consumed time and effort. With the internet, shopping online saves one’s time and effort. Both the ways of shopping have their pros and cons. E-commerce has taken the current market by storm. Almost everything […]

Marketing trends and more!

January 17, 2017 Poornima Laxmeshwar 0

Marketing is all about reaching people to sell goods/products/services. Either it can be mass marketing or individual consumer based. Before television and radio, marketing was mainly based by door to door or the grocery shops where samples were distributed on trial basis. Next was the use of newspapers, print and […]

Building Trust is Essential for Startup Success

January 13, 2017 Poornima Laxmeshwar 0

It is amazing to see how some companies are consistently successful in creating reputation for themselves which pay them dividends year after year. Customers go on buying their products, investors buy their shares and the companies can easily introduce new products in the market which become successful. Some reputed FMCG companies […]

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