This is an archive of past columns done on 24-09-2016

Route to Entrepreneurial Success

November 2, 2016 Poornima Laxmeshwar 0

Opportunity identification is the primal step towards entrepreneurial achievement. Many are visible. Some are not so very obvious. A few call for focused, deep and sustained investigation and they are more promising. The identified opportunity, in a way, becomes the target. Reaching this destination calls for finding a route that […]

Are startups really creating jobs? Point and counterpoint.

November 2, 2016 Poornima Laxmeshwar 0

On one hand, news abounds on the number of new startups while simultaneously we hear about startups retrenching their newly acquired workforce. The concept of startups creating job opportunities is multifaceted and complicated. While Google and Amazon are the most common examples of successful startups, even they do not stand […]

Creating the Zero Moment of Wow for Your Customers

October 20, 2016 Poornima Laxmeshwar 1

The way a customer gets information about a product or service makes a purchase and becomes a loyal fan has completely changed these days. A few years ago there was a study in how consumers purchased their goods and it went like this: Stimulus to buy: This came from an advertisement, desire […]

Designing Timebound Profitability in Ecommerce business

October 2, 2016 admin 0

We have seen it all in India. Ecommerce business essentially means getting a consumer with a smartphone to buy stuff online. As this market is nascent, most ecommerce companies rush to make people ( who would otherwise buy offline) to buy online through discounting. The ability of the consumer to […]

Startup versus Entrepreneurship – a debate

July 22, 2016 Editor StarsofStartups 0

By Shridhar Bhagwat For many a discerning people, both the terms startups and entrepreneurs are confusing and according to most, there is no difference between them. However, there is subtle difference that only the knowledgeable can make out. Startups could be anything new, small, innovative — today’s buzz world — […]

The qualities of a good entrepreneur

June 14, 2016 Editor StarsofStartups 0

Does a person with certain qualities makes better and successful entrepreneur? The verdict is unclear, but it is a fact that some characteristics nurture entrepreneurship better than other? Do you have those traits? Check out!   By Surekha Pendse Just heard a friend declare about an acquaintance: ‘Oh! She does not […]

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