This is an archive of past columns done on 24-09-2016

Creating the Zero Moment of Wow for Your Customers

October 20, 2016 Poornima Laxmeshwar 1

The way a customer gets information about a product or service makes a purchase and becomes a loyal fan has completely changed these days. A few years ago there was a study in how consumers purchased their goods and it went like this: Stimulus to buy: This came from an advertisement, desire […]

Designing Timebound Profitability in Ecommerce business

October 2, 2016 admin 0

We have seen it all in India. Ecommerce business essentially means getting a consumer with a smartphone to buy stuff online. As this market is nascent, most ecommerce companies rush to make people ( who would otherwise buy offline) to buy online through discounting. The ability of the consumer to […]

Startup versus Entrepreneurship – a debate

July 22, 2016 Editor StarsofStartups 0

By Shridhar Bhagwat For many a discerning people, both the terms startups and entrepreneurs are confusing and according to most, there is no difference between them. However, there is subtle difference that only the knowledgeable can make out. Startups could be anything new, small, innovative — today’s buzz world — […]

The qualities of a good entrepreneur

June 14, 2016 Editor StarsofStartups 0

Does a person with certain qualities makes better and successful entrepreneur? The verdict is unclear, but it is a fact that some characteristics nurture entrepreneurship better than other? Do you have those traits? Check out!   By Surekha Pendse Just heard a friend declare about an acquaintance: ‘Oh! She does not […]

Why many startups fail to ‘take off’?

May 26, 2016 Editor StarsofStartups 2

By Shridhar Bhagwat Most founders initiate their projects and then get their friends to join and develop their idea. But a lot of them fail to take-off. Have you ever wondered why? There could be many reasons. Lack of proper planning, faulty execution, high expectations and valuation, lack of financial […]

Skills you need when you startup

May 25, 2016 Editor StarsofStartups 0

By Surekha Pendse When I see twenty-something, just out of college albeit from IIT or IIM, venturing into a startup, it makes me wonder what skills do they possess that would make them successful. Some of them do not even have these prestigious institutes to their credit. What about all […]

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