Columns – Opinions and Insights

5 crazy things that founders have done to brand their startups

December 10, 2017 Poornima Laxmeshwar 0

True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics. And most certainly don’t realize the full potential for applying relevant branding principles to improve […]

Why Are Start-Ups Failing In Acquiring Customers?

November 24, 2017 Poornima Laxmeshwar 0

This owner of a garage startup has topped Forbes richest man’s list this year for no umpteen reason. He could do it because he knew how to smash-up those tricky startup challenge of customer acquisition and grow manifold within years. And wonder what he believes in when it comes to his […]

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