Columns – Opinions and Insights

Ecommerce Giant Flipkart To Relaunch Its Loyalty Programme

October 18, 2017 Poornima Laxmeshwar 0

In its effort to rebuild its own ecommerce ecosystem, India’s ecommerce behemoth Flipkart is reportedly considering to relaunch its loyalty programme ‘Flipkart First’ to take on Amazon Prime. The online retailer has held talks with online travel and event-booking portals MakeMyTrip and BookMyShow and cab aggregator Ola to provide its consumers more value-added services through Flipkart […]

Factors to consider while naming your company

October 17, 2017 Poornima Laxmeshwar 0

The name gives a unique identity to the person or company which we are naming. To the person, one’s own name is the sweetest word one would like to hear. Similarly creating an identity for your company itself will embark you on a journey to select one engulfing you with […]

How to make an optimal use of email marketing campaign?

October 10, 2017 Poornima Laxmeshwar 0

Selling has evolved with internet times increasing the number of ways to sell products and services. In short, it has enhanced the approach to wide audience and to try hands in making them their customers. Email Marketing is considered to be marketing avenue with highest ROI(Return-On-Investment). According to the surveys […]

Pricing Models for Success in Startups

October 9, 2017 Poornima Laxmeshwar 0

Pricing Models adapted in the Startups play a crucial role in deciding whether the startups are going to be successful or not in future. Pricing Models have to be quite thought out and tested before implementing them. The common equation for deciding the pricing is the amount invested in getting […]

Developing apps is not cheap. Why?

October 6, 2017 Poornima Laxmeshwar 0

With so many apps available everywhere around the net, we come across the pertinent question of why app development is so expensive. The apps are cheap but what goes behind for the development of the app is expensive. The design, the developers are the reasons for them being quite expensive. […]

How can you benefit from your startup blog?

October 5, 2017 Poornima Laxmeshwar 0

With changing times, regular write-ups on passion by an individual in discrete diaries or a column in newspapers and weeklies have been taken up by blogs in world wide web today. Blogs have created a niche for itself in today’ s internet world wherein information is bombarded from multiple venues. […]

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