How the startup ecosystem is fairing in India?

October 27, 2016 Poornima Laxmeshwar 0

Did you know India is the third biggest startup ecosystem? An interesting published in Times of India contained some interesting startup statistics. Read on to know more. Startup snapshot – 2016: More than 4750 startups that is 10-12% higher than in the year 2015 About 1400 plus new startups emerged […]

Mastering the art of gifting — Giftxoxo!

October 24, 2016 Poornima Laxmeshwar 0

Had you ever thought that gifting can become a business idea that could lead to a start-up? As much as the idea is intriguing, Giftxoxo not only translated this into a grand success but also have been moving forward to conquer the next level of experience gifting. Here is an […]

Surgical Strikes-need of the hour for Startups!

October 24, 2016 Poornima Laxmeshwar 0

Within the startup eco-system, there is a buzz word which is “funding”.  Only selected few start-ups were able to attract funding for their ventures in 2016 as compared to 2015. The question is how startups can do a surgical strike to attract the funding from the investors? Here are few […]

Creating the Zero Moment of Wow for Your Customers

October 20, 2016 Poornima Laxmeshwar 1

The way a customer gets information about a product or service makes a purchase and becomes a loyal fan has completely changed these days. A few years ago there was a study in how consumers purchased their goods and it went like this: Stimulus to buy: This came from an advertisement, desire […]

Chicago, Chennai and Conscientious Action

October 19, 2016 Poornima Laxmeshwar 0

The air is nippy in Chicago, but stand still in Chennai, India. First signs of winter coming up in the windy city, while rains are expected post October in Chennai. And change is in the air. The political landscape is about to change. And so is the reason to ponder […]

Growth hacking: Beyond the bubble

October 15, 2016 Poornima Laxmeshwar 0

Growth Hacking has been a buzzword for a while. But does it apply only to digital businesses? Even for digital businesses, does growth hacking end up with an only digital footprint? The answer is “NO”. Indians start-ups have a very different terrain to conquer than the Silicon Valley Start-ups. Even though […]

Tune and calibrate your organisational velocity

October 10, 2016 Poornima Laxmeshwar 0

Organizational velocity – some people call it a pace of growth. We can take this in multiple contexts, but this one take is of ‘showing growth’ from investor’s perspective. Except for one start-up, I have always seen a traditional hockey stick, means, once they are funded, they seem to grow […]

Remember, beyond a point, it’s all numbers!

October 7, 2016 Poornima Laxmeshwar 0

We all know that most of the startup founders run their business in their heads.  They flip, chew, change and chop, as they wish in terms of strategy, numbers, decision and action.  This makes decision making more nimble and agile.  Instant decision making, more driven by instinct and emotions, works […]

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