Route to Entrepreneurial Success

November 2, 2016 Poornima Laxmeshwar 0

Opportunity identification is the primal step towards entrepreneurial achievement. Many are visible. Some are not so very obvious. A few call for focused, deep and sustained investigation and they are more promising. The identified opportunity, in a way, becomes the target. Reaching this destination calls for finding a route that […]

Are startups really creating jobs? Point and counterpoint.

November 2, 2016 Poornima Laxmeshwar 0

On one hand, news abounds on the number of new startups while simultaneously we hear about startups retrenching their newly acquired workforce. The concept of startups creating job opportunities is multifaceted and complicated. While Google and Amazon are the most common examples of successful startups, even they do not stand […]

5HT — A spalon empowering women and more!

October 28, 2016 Poornima Laxmeshwar 0

We all understand how crucial it is to have women oriented policies for women employees. But 5HT is a startup that has already made a big difference by offering paid menstrual leaves to its women workers. Apart from offering exceptional spa and salon services to the customers at the comfort […]

How the startup ecosystem is fairing in India?

October 27, 2016 Poornima Laxmeshwar 0

Did you know India is the third biggest startup ecosystem? An interesting published in Times of India contained some interesting startup statistics. Read on to know more. Startup snapshot – 2016: More than 4750 startups that is 10-12% higher than in the year 2015 About 1400 plus new startups emerged […]

Mastering the art of gifting — Giftxoxo!

October 24, 2016 Poornima Laxmeshwar 0

Had you ever thought that gifting can become a business idea that could lead to a start-up? As much as the idea is intriguing, Giftxoxo not only translated this into a grand success but also have been moving forward to conquer the next level of experience gifting. Here is an […]

Surgical Strikes-need of the hour for Startups!

October 24, 2016 Poornima Laxmeshwar 0

Within the startup eco-system, there is a buzz word which is “funding”.  Only selected few start-ups were able to attract funding for their ventures in 2016 as compared to 2015. The question is how startups can do a surgical strike to attract the funding from the investors? Here are few […]

Creating the Zero Moment of Wow for Your Customers

October 20, 2016 Poornima Laxmeshwar 1

The way a customer gets information about a product or service makes a purchase and becomes a loyal fan has completely changed these days. A few years ago there was a study in how consumers purchased their goods and it went like this: Stimulus to buy: This came from an advertisement, desire […]

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