Marketing Mantra

Money Matters

Creating the next wave in money: Pay later startups!

Money Matters
April 21, 2017 0

Startups are now enabling the customers to experience services and pay at a later date. Several fintech startups have now come with this unique credit offering where the customer can go ahead and buy a service or a product and pay later. This is proving to be a boon to […]

Why accounts payable is an easy target for frauds?

Money Matters
April 20, 2017 0

A business is all about transactions. With over hundreds of genuine transactions which occur day in and day out, it is a matter of ease for any fraudster to hide the illegitimate transactions. Accounts payables transactions are the most vulnerable and can be misrepresented easily. Here are the few convenient […]

CFO – The Corporate Super Hero!

Money Matters
April 8, 2017 0

What makes superman a hero is not that he has power, but that he has the wisdom and the maturity to use the power wisely – Christopher Reeve CFOs are people who generally occupy a position next only to CEO (read it “power”) and are expected to exercise it with […]

7 strategies that will cut the cost of finding investors

Money Matters
March 23, 2017 0

Startups and Entrepreneurs assume they can easily find an investor based on the product they have made, it does happen at times but not always. In case you have invested quite an amount of time, money and effort on the product such as creating a market niche of your own […]

The Counter Point

5 Top Reasons for Declining Funding From Investors

The Counter Point
April 1, 2017 0

The Startup India Initiative from Prime minister has a vision of making India ‘self-reliant’ by giving boost to ’Startups’.  Startups entrepreneurs are being given exposure to various aspects of the Startup in workshops that are being held in various parts of the country. Important questions tackled here are: What makes […]

Hello from the other side: Partnering with other cultures !

The Counter Point
March 27, 2017 0

Since childhood, the concept of a rough draft and a fair draft has been ingrained into our DNA. Some schools even made it mandatory to create a rough draft, to begin with. Thus began the era of carefully measuring words before revealing them to an audience. Somewhere deep down, the intent was […]

The exciting Avenue of Developing Talent on a Large scale

The Counter Point
March 19, 2017 0

India possesses a huge pool of young people. 50% of the population is less than 30 years, numbering 600 million. Harnessing their energy and sharpening their skills to applicable avenues is the challenge and hence a tremendous opportunity. Shiv Nadar of HCL is a legendary entrepreneur. He began with very humble background […]

The debate over the Government protection of startups: Stirred again!

The Counter Point
February 10, 2017 0

“What we need to figure out is how do we create a level-playing field. How do we ensure news apps or restaurant apps don’t get prematurely killed by a company coming from China and just pumping in dollars from there. It should be about technology and appreciation of the product,” […]

How Good is the Budget 2017 for the New Businesses?

The Counter Point
February 6, 2017 0

The annual big day for the businesses, stock markets and the tax professionals came and went this year with the Union Finance Minister, Shri Arun Jaitley, presenting his Union Budget proposals on February 1 this year. In many ways, this years’ budget was a path-breaking one. This year’s budget was […]

Meet the stars

Technology

All you need to know about Cloud ERP for your startup!

Features
April 10, 2017 0

An Enterprise Resource Planning (ERP) is a software that helps the business to collect and organise data which is available in several business functions and to use it for business decision-making. It also encourages the business to streamline its process thus making it agile and efficient. An ERP forms an […]

Planning an Open source ERP customization?

Features
April 9, 2017 0

An Open Source ERP is a system that allows the user to access the source code. By making this source code available to the public the system then allows the buying company to use and maintain it with the help of its own IT department. The firm can also modify […]

Is FinTech the Next Big Thing or a Flavour of the Season?

Features
March 17, 2017 0

“Fintech is changing the finance sector just like the Internet changed the written press and the music industries. In what is a stagnant sector monopolised by banks, finance is ripe for innovation and Fintech is unquestionably the catalyst needed for change.” – Philippe Gelis Overview Fintech represents a novel cohort […]

A peek into the world of IoT

Features
February 21, 2017 0

IoT (Internet of Things) has enabled machines to communicate digitally. The devices embedded with sensors can share data and talk to humans – called ‘Machine to Machine ( M2M) communication with a HMI (Human Machine Interface) element – and in a broader sense called the ‘Thing’ – will be a […]

Doyens of Digital Space : Cryptic Intel

Features
September 3, 2016 0

Digital Space is an ocean.  The co-founders of Cryptic Intel Joe and Adi are examples of how to find opportunities and turn a tough market into an opportunity – a food for thought for other entrepreneurs.  Stars of Startups talked to Joe with inputs from Adi last week. Stars of […]

Social

A CORPORATE AND BRAND CALLED BAHUBALI

Features
April 27, 2017 0

The release of the highly anticipated movie of the year Bahubali – The Conclusion has reached a Crescendo!!  Millions around the Globe are awaiting to watch the Magnum Opus’s conclusion – Why Kattappa killed Bahubali Bahubali is just not a Movie – it has become a Corporate and a Brand! […]

The Startup India Initiative ‘A History’ in making?

Features
March 25, 2017 1

Startup India initiative by Government of India has been a very ambitious project which can change the name of India from being a Software hub to Innovation hub. The intention behind the initiative has to be applauded as it aims at nurturing the entrepreneurs and also creating the local job […]

These young minds are environment focused: Green is the colour!

Features
February 15, 2017 0

The RVCE Solar Car Team – RVSCT is an organisation like none other. The organisation established in 2013 is run by a bunch of 25 dedicated students who share the same passion. The focus is to designs and builds Solar Electric Vehicles with an aim to tackle the rising global […]

Top 8 entrepreneurs of 2016

Features
December 29, 2016 0

The year is drawing to a close. The startup world has experienced and seen several unexpected as well as unpredictable trends this year. It has been equally surprising for the women entrepreneurs. Here, we have put the list of 8 interesting as well as successful women entrepreneurs who have etched […]

Special

Accounting for liabilities. What you must know?

Features
April 19, 2017 0

Liability is defined as the company’s obligations or debts that arise during the course of business operations. It is nothing but the sum owed to the creditors for any past transaction that has occurred. They also include the revenues that the company is yet to receive the goods or services […]

The Dark Underbelly of Startups – Depression

Features
February 7, 2017 1

In 2015, after Bollywood actress Deepika Padukone spoke about depression and mental health, India woke up to a side of health which was earlier denied its existence. Her opening up about mental health issues was important on 2 levels – one, mental health as a field and mental health practitioners […]

Innovation in Startups – Creative or Copycat?

Features
November 7, 2016 1

Innovation is assumed to be the corner stone in entrepreneurial success. Innovation is viewed as the source of success in the market economy, and it maybe vehemently reinforced by today’s changing and competitive environment but the fact remains that many of the innovations are copied and brought from another market […]

Mastering the art of gifting — Giftxoxo!

Special
October 24, 2016 0

Had you ever thought that gifting can become a business idea that could lead to a start-up? As much as the idea is intriguing, Giftxoxo not only translated this into a grand success but also have been moving forward to conquer the next level of experience gifting. Here is an […]

Creating tummy wonders with Momos!

Special
October 3, 2016 2

Steamed and packed, a momo is a big source of love not only for foodies but is also equally appealing to anyone and everyone, literally. One can savour the stuffed flavours and unravel the richness of this marvellous dish, cooking which is an art in itself. Juicy Momos simplifies it all […]

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